The Heritage collection is infused with over 40 years of expertise in fragrance foraging, drawing on the knowledge of where to source the most beautifully scented botanicals. The resulting seven compositions exalt the classic aromas of Europe’s ancient cities, each one designed to become a contemporary collectable perfume. 

My role was to retouch and create the key visuals from the product photoshoot. Once approved I used the key visuals to create all the promotional material. Off the back of this I compiled the guidelines that would be sent out to 200 stores in 65 countries. The guidelines explained how to execute the various marketing materials across various sized stores.  

In addition to this, one of the main components of the brief was to design 8 suitcases that would be used as props in the store windows as a key feature of the window display. I was responsible for this from initial concepts through to designing the final nets for print.  

Collateral: Window Posters   |   In-Store POS   |   Suitcase Nets   |   Direct Mailer   |   Website Header   |   Web Banners   |   Email Blasts   |   Tool Kit