
Crabtree & Evelyn
Perfumes of the Night Garden
Exclusive product launch for Perfumes of the Night Garden - four exotic fragrances inspired by the Middle East. Crabtree & Evelyn launched these fragrances exclusively in the world famous Harrods store.
My role was to retouch and create the key visuals for the four fragrances from the product photo shoot. Once approved I used the key visuals to create all the promotional material.
Off the back of this I compiled the guidelines that would be sent out to 200 stores in 65 countries. The guidelines explained how to execute the various marketing materials across various sized stores.
Collateral: Harrods Window Display | In-Store POS | Launch Invitation Cards | Website Header | Web Banners | Email Blasts | Tool Kit






