Manchester United sell on average 64,000 season tickets per season ranging up to £950 per ticket.

The initial brief was to produce a pack that would be sent out to each supporter that bought/renewed a season ticket. The pack was to be functional in holding the physical ticket and additional special offers booklet - whilst requiring to fit through a letter box, whilst the graphic content needed to excite the customer and promote the upcoming season.

My role was to design the key visual and cutter guides from first concept through to print ready artwork.

Following the pack role out and using the key visuals, I created print and digital collateral to help promote the upcoming season.

Collateral: Ticket Pack Packaging  |  Season Ticket Card  |  Special Offers Booklet  |  Match Day Ticket  |  Magazine Advert  |  Billboard Poster  |  Web Banners  |  Email Blasts